Marketing

The marketing team is here to support the college’s mission, primarily but not exclusively in three key areas: boosting enrollment, elevating perceptions of the college and its brand, and supporting the success and safety of both students and staff. And, we’re excited to collaborate with you!

Here’s (Some of) What We Do

Campus Promotion
Have an important message or event to share? First, submit your event to the campus calendar. Let us know in the request if you’d like to collaborate with us to determine the most effective ways of promoting your event, program or story.

Branding, Style Guides, Logos, Templates, and More
Consistency and high quality are vital to keeping CCC’s brand strong. When we stay on brand, we signal to students, prospective students and the larger community that we are organized, professional, united and care about how we serve them. If you decide to create your materials, be sure to review our style guide and use the official logos and color palettes for your next project.

College Advertising
People have to know about CCC before they can consider attending. That’s why we invest in many types of advertising, ranging from paid search and digital to traditional mail and broadcast / cable. Our advertising tends to be targeted to specific audiences of likely community college intenders, so you might not see us on YouTube or in your inbox. But, rest assured, we are always engaged in strategic and creative campaigns to elevate perceptions and increase awareness of Contra Costa College. If you’d like to know more about these efforts, consider attending one of our regular marketing update meetings.

Promotional Goods
Marketing works with vendors to ensure that we are receiving the highest quality promotional items for the lowest possible cost. We also make sure the artwork we supply is up to our standards. Please have a chat with us before you buy your own.

Social Media
Contra Costa College owns the following official accounts:

• Facebook: /contracostacollege or /lifeatccc
• Instagram: @lifeatccc
• X:  @lifeatccc (used only for emergency communications)
• TikTok: @contracostacollege

To be featured on college social, simply submit your request via the Website Update Request form.You can also tag the college’s accounts in your own posts. We might then share it to the college account stories.

It is not recommended that individual departments and service areas open their own social media accounts. These accounts dilute our search results, confuse students, and too often go dark when there are staffing changes. They can also pose accessibility challenges, and open the college up to legal liability. The above accounts have robust followings, and are more likely to reach students than other accounts that use the college’s name. Please contact lwomack@contracosta.edu for more information.

Photography
We strive to use original, CCC campus photography in our publications, brochures, and on the website. We would love to include your classroom in our next photoshoot. Just reach out and let us know that you’d like to be included!

Storytelling
Do you have an inspiring CCC success story to share? We’d love to hear it! We’re always looking to highlight the incredible accomplishments of our students, alumni, and faculty. Help us tell your story by submitting a student or faculty success story.